Developing a CA Score to Identify Your Best Customer Advocates Thursday, May 29, 2025
Customer advocacy is the act of building and nurturing relationships with loyal customers, who then act as spokespeople and champions for your brand, products, or services. This process starts by identifying who those loyal customers are. To pinpoint your customer advocates, look for happy customers who frequently use your products or services in innovative ways and see a big impact on their business as a result.